Quote Dr. Patrick Hillenbrand
“Are You Ready to take a leap forward and finally start harvesting massive daily profits like the top AdSense earners?
Within 5 min you can watch the breakthrough step-by-step AdSense Video blueprints to how I made a genuine $10,852 in just the FIRST month using NO search engine traffic.”
Unquote
That’s some statement and one that we felt needed to be looked at more closely.
In fact, the information contained in AdSense Decoded fitted in very nicely with an arbitrage test we conducted a last month: Testing Arbitrage With Free Traffic From Yahoo!
Being totally new and having a slightly negative attitude to the concept of buying traffic and selling it through higher paying AdSense ads, there is no way that our first arbitrage campaign would have been as successful as it was without AdSense Decoded.
AdSense Decoded comprises 10 videos spanning 3 hours. While the first 5 are aimed more at publishers who are new to AdSense, they still contain information that, although not revolutionary, is easy to follow and demonstrates some approaches that even seasoned AdSense publishers may not have considered.
To us, it was videos 6 to 10 where the information really became invaluable. Patrick covers issues such as:
- improving your sites “Smart Pricing” position
- ad targeting strategies
- content creation approaches
- pay per click (PPC) traffic generation
- guiding AdSense bots
Seeing Patrick Hillenbrand sharing a recipe that immediately offered both a sustainable and extendible income from AdSense, irrespective of a publisher’s experience or how well a site was ranked by the search engines, was exciting to watch.
If seasoned AdSense Marketers haven’t thought about buying low price traffic from Google AdWords or its sparring partner, Yahoo! Sponsored Search with the goal of optimizing parts of their site for higher paying keywords and, obviously making a profit, then they’ve probably done it. This is known as arbitrage.
We at AdSense Study have an aversion to spending money; consequently, we endeavor to optimize our sites for the search engines and rely on organic traffic, with arbitrage being something we’ve thought about but never taken action on.
That is, until a couple of weeks ago when we got wind of an offer currently being made by Yahoo!, which basically involves $25.00 worth of free traffic through its Sponsored Search program.
This seemed an excellent opportunity to have a shot at making some money with arbitrage, so we decided to give it a go.
Firstly, for us it worked very well and is something that we are now going to spread across all of our sites.
Secondly, all of our sites have useful content; we neither use nor advocate using the so-called “made for AdSense (MFA)” sites; these are the sites that look something like a resource directory. Therefore, it’s impossible for us to say whether arbitrage will be successful on sites of this nature.
As mentioned above, arbitrage has been very successful for us. The beauty of Yahoo!’s offer is that it allowed us to test various methods for free.
The greatest success was achieved by setting up a very small “Ad Group*” and after finding inexpensive keywords related to the subject matter of the site we tested on, using the “Standard Match Type”, which essentially means that the advert will only display if the search term exactly matches one of the keywords in the “Ad Group*”.
See help > glossary, which can be found on your Yahoo! Sponsored Search dashboard for an explanation.
Naturally, with the free traffic it is impossible to lose, but we were able to gauge what the return would have been had we not received the traffic from Yahoo! free. And now - having exhausted the free traffic - that we’re continuing with it, it’s obviously not something that we’re doing at a loss.
The interface on Yahoo! Sponsored Search is very intuitive and they have an excellent video that explains the ins and outs, which if you decide to try out some free arbitrage, we recommend that you look at first.
A very interesting Google Groups thread has many bloggers, including SEO Buzz Box , DaveN , and Search Engine Journal voicing their reactions. The background is that the webmaster of AlkenMRS.com realized that his 10+ year old site had been delisted from Google. With help from his friends, he addressed what he thought were technical issues related to his site. But even so, his site was …
Made for AdSense Sites Can Get You Delisted
Google Ad: You Stupid!
- Funny ads showed by Google’s advertising platform
By: Bogdan Popa, Security and Search Engines Editor
Google’s advertising platform AdSense is one of the most attractive solutions on the market because it brings money to webmasters after they publish the ads on their pages. Because of this, numerous consumers are displaying the adverts on a considerable number of websites. The interesting fact is that Google’s adverts are displayed depending on the content of a certain page and especially to some keywords. This way, you’re able to configure your account and what ads should the advertising platform publish on your website.
The folks from the entire Internet discovered more or less funny adverts that really deserve to be mentioned here. For example, Philipp Lenssen from Google Blogoscoped, found an advert entitled “Are” that shows a simple message: “You Stupid!”. However, the funniest adverts concern eBay, the famous bidding website: “Lost Children: Whatever you’re looking for you can get it on eBay,” an ad reads according to the same source. “Virginity: Get new Virginity on eBay express. Happy Shopping!” or “Stolen Property: Whatever you’re looking for you can get it on eBay” are also belonging to eBay.
Sabahan.com reveals ever funnier adverts displayed on multiple websites. “I was searching for something on Google this afternoon and up came several interesting AdSense ads that made me laugh. The advertiser probably dumps thousand of keywords into their AdWords account and uses the Dynamic Keyword Insertion feature to auto generate the ads,” he wrote.”Used Women: Find Used Women! We have what you need & more,” one advert tries to attract the users. “Used Tampon: Looking for Used Tampon? Find exactly what you want today” and “Buy & Sell Coffins: Hot deals on new, used & r are items. Trade with 222 million users today!” are two ads that also belong to eBay.
The weirdest ad is published by Amazon and says: “Human Remains at Amazon: Low prices on popular products. Qualified orders over $25 ship free.”
Google Ad: You Stupid! - Funny ads showed by Google’s advertising platform - Softpedia
Tags: googleadsense fun ad
Some of the “Made for AdSense” sites are a real pain. The majority of AdSense Publishers and AdWords Advertisers dislike them in equal measure and it seems that the “Google Monster” has been monitoring the situation and has decided that now is the time to do something about it.
AT LAST!
A word on ad quality
We know that you’ve worked hard to create quality content for your sites, and that you look for the same quality in the ads you’re displaying. That’s why we’re happy to let you know about a change in AdWords that will improve the quality of ads.
Recently, we have begun incorporating the quality of an ad’s landing page into the determination of what ads appear on your site. The quality of the ad’s landing page now affects the Quality Score that the ad receives — this score helps to determine the amount an advertiser must bid to appear on your site. The lower the Quality Score, the more “expensive” it is for the advertiser to show up on your site. As a result, you should see fewer ads on your pages which lead to low-quality sites.
And what defines low quality? We’ve published a general set of landing page and site guidelines. We encourage advertisers to offer relevant, substantial content so that visitors can find what they are looking for when they click on ads. Ensuring that the ads that appear on your site are high quality is an important part of our efforts to make sure that we provide the best experience for your visitors.
A lot of people, particularly those selling magical SEO software would have you believe that getting a new site indexed in Search Engines is like selling ice to an Eskimo. The reality is that as long as a webmaster follows certain principles when designing a site, getting indexed isn’t very hard at all. This site for example could be found on Google within 5 days of its launch.
In view of the fact that we often get asked if there are any “secret backdoors” into Google or how long should it take to get indexed; here are some search engine best practices.
Technical recommendations for your website
- Use only well-formed HTML code in your pages. Ensure that all tags are closed, and that all internal links function properly. If your site contains broken links, SE Bots will not be able to index your site effectively, and people may not be able to reach all of your pages.
- If you move a page, set up the page’s original URL to direct people to the new page, and tell them whether the move is permanent or temporary.
- Make sure the big three Bots: Google, MSN and Yahoo! are allowed to crawl your site and are not on your list of web crawlers that are prohibited from indexing your site.
- Use a robots.txt file or meta tags to control how Bots index your site. The robots.txt file tells web crawlers which files and folders it is not allowed to crawl.
- Keep your URLs simple and static. Complicated or frequently changed URLs are difficult to use as link destinations. For example, the URL www.example.com/mypage is easier for a Bot to crawl and for people to type than a long URL with multiple extensions. Also, a URL that doesn’t change is easier for people to remember, which makes it a more likely link destination from other sites.
Content guidelines for your website
The best way to attract people to your site, and keep them coming back, is to design your pages with valuable content that your target audience is interested in.
- In the visible page text, include words users might choose as search query terms to find the information on your site.
- Limit all pages to a reasonable size. We recommend one topic per page. An HTML page with no pictures should be under 150 KB.
- Make sure that each page is accessible by at least one static text link.
- Keep the text that you want indexed outside of images. For example, if you want your company name or address to be indexed, make sure it is displayed on your page outside of a company logo.
- Add a site map. This enables web crawlers to find all of your pages easily. Links embedded in menus, list boxes, and similar elements are not accessible to web crawlers unless they appear in your site map.
- Keep your site hierarchy fairly flat. That is to say, each page should only be one to three clicks away from the home page.
Items and techniques discouraged by Search Engines
The following items and techniques are generally frowned upon by the Search Engines and may affect how your site is ranked.
- Loading pages with irrelevant words in an attempt to increase a page’s keyword density. This includes stuffing ALT tags that users are unlikely to view.
- Using hidden text or links. You should use only text and links that are visible to users.
- Using techniques to artificially increase the number of links to your page, such as link farms.
Google is running out of space in the web!! With demand seemingly outstripping supply it really never has been a better time to be an AdSense Publisher. Did somebody say AdSense is dead?…
The search giant, out of room online, will try placing the overflow in 50 publications.
By David Greising, Chicago Tribune
November 6, 2006After circling each other as rivals, Google Inc. and more than 50 newspapers nationwide are set this week to launch a test program in which Google will find a home for its advertising overflow in newspapers.
Google, so successful that it doesn’t have room on the Internet to accommodate all of its advertising clients, has proposed redirecting those ads to the printed page.
Google will not take a cut of any revenue in the initial test phase of the program but will split revenue with newspapers if the program continues after its test run concludes in February.
The test program is emblematic of Google’s strength and represents a potential new, though modest, revenue stream for newspapers at a time when they are struggling to counter the broad-based migration of advertising to the Web. The program also would give newspapers access to a new community of advertisers.
The program, which Google is expected to announce today, will mark Google’s first wide-scale venture into the sale and placement of display advertising in newspapers.
“This is money that our advertisers would spend with us if we had the online inventory for them to spend it on,” said Tom Phillips, Google’s director of print advertising.
Publications including the Chicago Tribune, the New York Times and the Washington Post were among more than a dozen that participated in a small-scale test this fall.
The phase that begins this week will involve the sale of small ads that might take up as much as a quarter of a page in a large metropolitan newspaper. Newspapers participating include the Tribune, the New York Times, the Post, the Boston Globe, the Seattle Times and the Philadelphia Inquirer. The Los Angeles Times has also had discussions with Google about the project, said Dave Murphy, Times executive vice president and general manager.
The system will work similarly to Google’s AdSense, through which it sells advertising space on thousands of websites via online auctions. Typically, small businesses pay for these ads with credit cards.
Unlike AdSense, in which advertisers rarely exercise control over the placement of their ads, the newspaper program would enable advertisers to pick specific newspapers and even specific sections of papers. The publications may reject ads that don’t fit or do not meet standards of taste and can set prices on which advertisers may bid.
Even so, major elements of the Google system will persist. “This is a system in which advertisers will be bidding for space in the newspapers the way they bid for ads on the Web,” said Owen Youngman, the Chicago Tribune’s vice president of development.
Google Chief Executive Eric Schmidt has said the company is accelerating efforts to sell advertising in newspapers and magazines. Google already is moving into radio advertising. Early this year it purchased DMarc Broadcasting, which has an automated system for selling and placing advertisements on the radio.
Success in the newspaper effort is by no means guaranteed. An early Google effort to sell magazine advertising has faltered, but Schmidt said last month that Google was addressing the problems and was marketing its advertising services to nearly 100 magazines.
The program brings potential revenue to newspapers but also a certain risk. The publications hope to attract new advertisers that would not previously have touted their wares in print. But the new program might prompt established newspaper ad buyers — big retailers, car companies and the like — to request an online auction system that might undercut the industry’s current pricing.
Google’s ad clients, which sometimes have not spent their entire online budgets because Google lacked enough advertising opportunities, might forge their first ties with newspapers. It is believed that many of the advertisers that might use the program were too small for newspapers to handle efficiently.
“For the small ads that we expect, newspapers aren’t going to put advertising salespeople against that,” Youngman said. “You could go to every advertiser using AdSense and try to get them to buy advertising with your newspaper, but it would take too much manpower.
“For Google, a robust advertiser response would bring in new revenue. But such success also might highlight the power of print advertising when Google is doing its best to lure money away from “old media” and onto the Internet.
But Google’s Phillips is not worried about the competition. “I don’t think we have much to fear. We hope our advertisers become big newspaper advertisers. That would be a big success. We don’t think they’ll abandon online advertising, though,” he said.
Google’s excess ads to run in newspapers - Los Angeles Times
technorati tags:google, adsense, newspaper
We’ve been working hard this past week on getting the FREE keyword research video completed.
For those of you who know as much about keyword research as I do about rocket science, this will give you valuable information on finding the “secret niches” we hear so much about.
Click here to get to the Keyword Research Tutorial
I’m in and out of the office a lot at the moment. More than normal. For the past two weeks I’ve been “embedded” with a company that about six months ago decided to use AdSense as a means of generating extra revenue on their web site. They haven’t had a great deal of success so they gave yours truly a call.
It was amazing to see just how far off the mark their advertising people were. They were used to setting up campaigns with loud, in your face, “we’re here” type advertising and they couldn’t get their heads around the fact that this doesn’t work with AdSense. When I suggested a few changes to the presentation of the AdSense blocks they looked at me as if I was from another planet.
Anyhow, after spending about a day trying to convince them of the error of their ways they agreed (more to humor me than anything else) to implement the changes I had suggested on an internal page.
If a site attracts a good level of traffic, the beauty of AdSense is that the results are immediate, which was the case with the internal page. In comparison to the rest of their site, the CTR went through the roof and the changes were carried through the rest of the site.
It’s really very interesting to see just how much people misunderstand the concept behind content advertising.
Sounds a bit harsh, but it is also very good.
Good, because for the time being at least the playing field is perfectly even. The company I was just telling you about is by no means small; they turnover in excess of 100 million dollars a year and they were experiencing problems, which were identical to say a site run by one person that gets a lot of traffic but next to no click thru and doesn’t have a large advertising department to fall back on.
On a different note, as long as I don’t tied up with something else, we’ll be starting keyword research for the project in the next couple of days. There will be some priceless information included in this phase of the project and I am really looking forward to getting started with it.
Later 
We have decided on the CMS that we will be using for AdSense Study project. For more details and to find out why we selected the CMS we have chosen, click this sentence.